Big data plays a role in tourism of Hangzhou, a desirable destination for European travelers

Top attractions

The report also highlights Hangzhou’s top five cultural attractions, which are: Lingyin Temple, Hefang Ancient Street, Thousand Island Lake, Fei Lai Feng and Cheng Huang Pavilion. The top five entertainment activities were named as the Grand Canal Night Cruise, West Lake Boat Cruise and Cycling and the “Impression West Lake” (Enduring Memories of Hangzhou) Show, followed by the Longjing Tea Garden Green Tea Hike and silk market shopping.

When it comes to cuisine, Grandma’s House has become the most well-known restaurant, attracting tourists from all over the world. Other honorable mentions for foods and restaurants include Dongpo Pork, Shengli River Food Street, Zhi Wei Guan and Lou Wai Lou; all prominent spots for European travelers to feast upon local Hangzhou cuisine.

The “Hangzhou Perfect Holiday” report will ultimately help to further improve Hangzhou’s public tourism functions, optimize the tourism production system, transform tourism marketing, strengthen tourism destination management and establish barrier-free service systems.

This comprehensive analysis of European inbound visitors represents an important step in Hangzhou’s global tourism development strategy and its goal of creating an international leisure and tourism center. Thanks to the improvements of services and facilities brought about by the report’s findings, in the future Hangzhou is sure to see more travelers that hold a true appreciation for the city’s unique culture and tourism.

SOURCE Hangzhou Tourism Commission

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