ICCA Congress is an excellent platform to showcase the MICE advantages and resources of Hangzhou to global conference organizers, to enhance the impact of brand “Hangzhou, Inspiring New Connections”, and build up the network with overseas channels. Hangzhou Tourism Commission participates in the ICCA Congress for the third time.

Hangzhou, as the partnership involved in and set up the exclusive interactive area at the ICCA Congress this year. A great number of conference organizers and professionals said, Hangzhou’s awareness has been greatly improved since the G20 Summit held, as a fresh MICE destination in the field of meetings, Hangzhou should put the focus on the topic of how to bid an international conference professionally from the beginning to the every link of implementation.

The year of 2017 is the China–Denmark tourism year, in order to strengthen the communication and ties between China and Denmark, on November 11th, ZhuoXinning, the deputy director of Hangzhou Tourism Commission, led a promotional delegate composing of Hangzhou Commerce and Tourism Group, China Travel Service Zhejiang Group Co., Ltd, Hangzhou New China Travel Service Co., Ltd and The Dragon Hotel. They visited Copenhagen to hold a road show, interacting with more than 40 local travel agencies, promoting Hangzhou Tourism. Chinese Embassy counselor to Demark, Liu Dong, the Copenhagen Tourism Bureau in China business director, Philip Kyhl attended the event and delivered a speech.

After the G20 Summit was successful held in Hangzhou, the reception capacity of Hangzhou has been immeasurably promoted, the conference services and the whole MICE industry has been getting better. The infrastructure has been greatly improved, becoming more efficient and professional.

Hangzhou continues to build up an “international MICE destination” image, enhancing the worldwide influence of its brand tagline “Hangzhou, Inspiring New Connections”.

First of all, Hangzhou Tourism Commission commissioned the World Tourism Organization inviting domestic and foreign experts conducting a special survey on Hangzhou, drawing up a strategy of development. Hangzhou Municipal Communist Party committee carried out research for putting forward proposals to create an international MICE destination which was first included in the document of “opinions of the CPC Hangzhou Municipal Committee on enhancing the internationalization level of Hangzhou“. The document proposes to build the international MICE destination and to drive the development of urban internationalization.