MCI Group lands in Lisbon and Hangzhou

Oscar Cerezales, Chief Operating Officer – Asia Pacific, MCI Group, indicates that “the new Hangzhou office is a strategic move for all partners to innovate value creation by taking on an in-depth and collaborative end-to-end approach towards for all’s stakeholders.” Additionally, Frankie Gao, Managing Director, MCI China, shares, “this joint venture is MCI China’s strategic development into second-tier cities by collaborating with domestic enterprises to engage local communities in co-creating platform and IP content.”

Florence Chua, new Managing Director of MCI Hangzhou comments, “this joint venture realises a strategic partnership that is committed to attracting, developing and delivering high quality experiences for international meetings, incentives, and conferences coming to the city. Moreover, it will support the international activation of Chinese brands and companies based in the region. And no least, to engage and grow the communities around our partners’ landmark property projects.”

The strong interest to extend MCI Group’s services into the Iberian region is due to the growing number of new and existing clients who want to explore new business opportunities with an established event organiser. And in 2018, ICCA[6] ranked Portugal among the top ten cities in the world. Thus, this expansion is a step in the right direction to explore business within in the national market.

Sandrine Castres, General Director of MCI in Spain and Portugal comments: Our arrival in Portugal began with the presence of one of our business lines as DMC (Destination Management Company), therefore, once we acquired the experience and having known the Portuguese market with a consolidated team, we expanded our portfolio of services as MCI Portugal. This is part of our expansion strategy in southern Europe and is a natural step in the Iberian Peninsula due to the growing demand from our international and Iberian customers who require more combined services both in Portugal and in Spain.”[7]

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